← Back to work

ulern

AI Learning Platform

An AI learning experience that combines adaptive learning paths, conversational interaction, and exploration-based progression into a more engaging journey.

Designing an AI learning experience where every topic becomes a galaxy and every lesson becomes a space station.

ulern hero screen inviting the user to start a learning journey with the AI mascot

Overview

ulern — Designing AI Learning Through Conversation

An AI learning platform built around conversation, motivation and guided learning journeys.

Role

UX Research · UX Design · UI Design · Brand Identity

Duration

9 Weeks

Tools

Figma · Canva · ChatGPT

Design Challenge

Design Goals

01 — Create a distinctive brand identity

Build a memorable learning platform that stands out from similar AI products.

02 — Design engaging conversations

Make AI interactions feel expressive, natural and enjoyable.

03 — Support learner motivation

Encourage progress through feedback, rewards and adaptive interactions.

04 — Guide learners through a personalized journey

Help users stay engaged with tailored learning paths and long-term progression.

Exploration

Three concepts were explored before selecting the final design direction.

Paper concept: a papercraft-style village scene with a windmill and bridge

Paper [Artwork]

Inspired by handcrafted paper landscapes that transform learning into an explorable world.

Galaxy concept: a space station learning path against a galaxy backdrop

Galaxy

A space-inspired learning journey built around exploration, progression and rewards.

Mascot concept: the AI companion character design

Mascot

An expressive AI companion designed to make learning more engaging.

Final Direction

Three visual directions were explored before selecting the final design direction.

While the paper-inspired concept introduced a distinctive handcrafted aesthetic, it felt more illustrative than interactive and did not fully support the conversational nature of the product.

The final direction therefore combines the expressive AI mascot with subtle galaxy-inspired visuals, creating a playful identity that better communicates exploration, progress and personalized learning.

Moodboard combining the AI mascot, space station, color palette and progress rewards

Brand Identity

Brand Mark

Ulern brand mark: app icon and full logo lockup

Color Palette

Typography

Heading / Inter Bold

Body / Inter Regular

Visual Elements

Visual elements: the mascot with a progress capsule, and a galaxy texture

Design Principles

Reduce Cognitive Load

Complex learning is broken into smaller space stations, allowing users to focus on one step at a time. This approach reduces cognitive load and creates a clearer, less overwhelming learning experience.

Four lesson stations connected in a row, the first two completed and the last two locked
Encourage Exploration

Lessons are presented as a space journey, encouraging curiosity and making learning feel like exploration rather than a checklist.

A winding dashed path connecting space stations, traveled by a small ship
Make Progress Visible

Continuous visual feedback helps learners understand where they are, what they’ve achieved, and what comes next.

A progress bar mostly filled in
Create Emotional Engagement

The AI mascot provides expressive feedback, making conversations feel more engaging and supportive throughout the learning journey.

Three mascot face expressions: happy, curious, and unimpressed

Final UI

Hero
Ulern hero screen inviting the user to start a learning journey with the AI mascot
Galaxy Journey
Galaxy-themed learning path showing lesson stations and progress
Conversation
Conversational lesson interface with the AI mascot
Reward System
Reward screen showing XP progress and unlockable spaceship modules

Reflection

What worked well

Challenges

Next Steps